Led by civil rights activist, Floyd McKissick, and partially funded, with $14 million, by President Richard Nixon, Soul City was a city developed and built for Black people in the late 1960s. At 3,600 acres, Soul City was supposed to be the ideal world for Black America, eliminating the usual social, political, economic disadvantages in the rest of the America. The motto for Soul City was “The First City in the World that’s Built Around Your Family.” The target audience: Black families in the north, most of whom had migrated to there from the South during the Great Migration, living in the ghettoes.
While the fall of Soul City is unclear, it is likely that the relationship between capitalism and federal government funding. The job market never developed: there were no companies with the ability to bring a large number of jobs in Soul City. About 10 years later, Soul City expected to have 40,000 people and had less than 200 people.